Jaipur, the Pink City of India, has proudly secured the 5th spot in Travel + Leisure’s prestigious World’s Best Cities 2025 list, ranking above iconic global destinations like Florence. Known for its royal palaces, heritage hotels, colourful markets, and vibrant Rajasthani culture, Jaipur has emerged as one of the top travel destinations in the world. Its stunning architecture, centuries-old traditions, and curated experiences continue to captivate global explorers looking for depth and charm. Voted by global readers for its unforgettable experiences, luxury stays, and cultural richness, this recognition is a major boost for Indian tourism.
Each year, travel+leisure’s world best awards survey invites its international readers to rate cities across key travel parameters such as cultural expriences, landmark, food, hotels, shopping and overall value. In 2025, Jaipur earned an impressive score of 91.33, comfortably beating Florence’s score of 90.08.As Travel + Leisure, Jaipur is a “must see destination” prasied for its “Opulnet hotels, including The Oberoi Rajvilas, world-class shopping, and varianta cultural legecy.” This unique balance between traditional charm and morden luxury gives Jaipur a distinct identity that resonates with both seasones & first time international travellers.
- Rich cultural heritage: Jaipur is known for its royal palaces like Hawa Mahal UNESCO World Heritage Sites like the Amber Fort and Jantar Mantar vibrant markets, and traditional Rajasthani culture. The city’s blend of Rajput and Mughal architecture reflects its royal past and appeals to travelers seeking authentic experiences. The City Palace showcases the Kachhwaha dynasty’s legacy and houses a museum for visitors.
- Vibrant experiences: Beyond historical landmarks, Jaipur offers a lively atmosphere with bustling flower markets, tranquil royal cenotaphs amidst quiet gardens, and opportunities to savor local delicacies.
- Shifting traveler preferences: The 2025 Travel + Leisure survey reveals a growing global trend towards destinations that offer cultural immersion and authenticity. Jaipur, with its rich heritage, vibrant culture, and unique experiences, fits this trend perfectly.
- Growing tourism infrastructure: Jaipur has undertaken key infrastructure projects to improve connectivity and enhance the visitor experience. These include the development of the Jaipur Metro, construction of new roads and highways, and the expansion and modernization of the Jaipur International Airport.
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